My wrap on the Emerging Writers’ Festival Digital Masterclass

The Emerging Writers’ Festival Digital Masterclass was held on Friday 24th May at the City Library.

The full day workshop featured an inspiring range of speakers. The broad theme was creating digital content to support your writing and to build your profile, with a focus on blogs and social media.

The diversity of content and speakers made for an information-packed day. There was plenty to learn and take away, depending on your background and interests. The content ranged from the very practical (how to produce a video, podcast and ebook), to the more strategic (planning and goal setting).

I was impressed by the presenters’ expertise and their passion for their craft. What they all had in common was that they had a good idea, and had a go at executing it, even if they didn’t have the technical skills at first. They tried, they failed, they learned and they got better at it. They sought out advice and collaborated with others. They tapped into their community, or built a new one to support their work. They knew what they wanted to achieve, even if the path wasn’t clear. They found their niche. And the warm and fuzzy part is that they are now sharing what they learnt with others.

I love this video that Mark Welker showed us on the creative process. For me, it really summed up the overarching message I took away from the day. Don’t be scared to try new stuff. At first you won’t be so good at it, but if you keep trying and learning, you will get better at it, maybe even become great at it.

 

Here are a few of my personal highlights from each of the presenters.

Rose Powell (@rosepowell) took us through practical exercises on strategic planning, risk identification, asset mapping and goal setting for establishing a successful website/blog. The take away message from Rose’s presentation was to be strategic about what you want to achieve, make the most of your networks, have clear goals, and find your niche.

Jo Case (@jocaseau) took us through a case study of The Wheeler Centre Dailies site, with a focus on how they both generate and commission content. She included a practical exercise on pitch writing. The content model Jo presented included a wide range of different formats and sources including feature articles, curation of content from other sources, reviews, news, entertainment, events and book extracts. Her model was really useful in thinking about how to keep a website’s content dynamic, interesting, and fresh with limited resources.

Thang Ngo (@ThangNgo) is Australia’s #1 video food blogger. He talked about finding your niche, producing unique content, creating an online community, supporting others, and building your profile. Like Rose, he emphasised the importance of having clear goals.

Johannes Jakob (@jojojakob) gave us the low-down on creating podcasts, based on his experience creating the JOMAD podcast.

Mark Welker (@mwelker) from Commoner Films spoke about moving from one medium (writing) to another (video) and the parallels for story telling in both mediums. He stepped us through the video-making process and shared his tips including: capturing natural light, using a controlled camera, getting up close to your subject, and focussing on texture and detail.

Ash Davies (@PhotoGuides) from Tablo Publishing gave us a crash course on creating, marketing and distributing ebooks. He showed us a demo of his new product Bookmaker. If only every 20 year old had Ash’s creativity, initiative and drive. We would have solved the world’s problems by now.

And so, that wraps up my summary of the digital masterclass. Did you go to the workshop? What did you learn?

Ebooks and libraries: the digital disruption

Ebook publication and use has grown exponentially over the last few years. Libraries, publishers and rights holders are all struggling to adapt to the new digital landscape, and to find a workable commercial model which preserves rights and revenue, but also meets the information needs and preferences of library users.

The Australian Library and Information Association (ALIA) held a think tank (#aliathinktank) in Melbourne today to explore some of the issues for libraries related to ebooks and elending. Similar sessions are being held around the country. From these think tanks, ALIA hopes to develop a sector response to assist libraries to navigate the challenges associated with collecting and lending ebooks. ALIA has developed an issues paper on the topic.

We heard from several speakers who presented from the perspectives of different types of libraries, including public, academic, state and special libraries. Panel sessions invited audience participation and dissected the issues raised in the presentations.

While ebooks promise many advantages such as reducing shelf space, and meeting user preferences for digital content and 24/7 access, there are also many challenges facing libraries in relation to ebooks. Libraries account for around 12% of book sales in Australia, so they don’t have great market power. There are difficulties negotiating reasonable contractual terms with publishers and ebook aggregators. Costs are high and escalating. There are a lack of consistent ereader devices and ebook formats. Technologies for searching and discovery do not integrate well. Ebooks are not being developed to offer the functionality promised by the digital content experience. There are licencing and lending restrictions. Libraries perceive a lack of engagement by publishers to understand their role. It is a bleak picture.

Publishers are also facing uncertain times in the wake of ebook popularity. The presenters raised thoughtful points on the opportunities for libraries in this environment. Library associations around the world are increasing their advocacy efforts to raise the public awareness of the role of libraries. Libraries hold library usage data that is of value to publishers. They meet a market demand for those who want free access to ebooks. Libraries create new audiences for buying books. They build spaces to encourage interaction with ereading. Libraries train and educate the public in ereader technologies. They provide a nexus between print and digital content. Libraries can influence publishers to produce content that meets the information needs and preferences of readers.

These are all positive and interesting points but they are not ground breaking. After 600 years of print as the dominant technology for reading, ebooks are part of a digital content revolution. As the think tank progressed it became clear that the response needed by libraries is to break and rebuild the library business model. The music industry, magazines, newspapers and publishing are all seeing their old business models disintegrate and be reimagined. Libraries are no different.

Ebooks are merely containers for content. The containers will be replaced by new ones. Just think of VHS, floppy discs and CDs. Libraries should focus on their role in facilitating access to content. Maybe this means self-publishing, forming direct relationships with authors, and curation of content. Perhaps it means becoming co-producers in partnership with publishers or others. Or it might be facilitating access to content through education, training and integration into the workflows of users. It is probably a combination of these depending on the library and the context in which it operates.

At a fundamental level libraries need to ask: what is their core purpose? Who are they serving? Who are they competing with? What is their role?

Whatever the future, it is disruptive. Ebooks are the thin end of the digital wedge. It will be fascinating to see how ALIA and the library sector responds to the challenge.

Presentations from the think tank will be available on the ALIA website.

Creating serendipity in the digital world

We’ve all enjoyed browsing the web or the shelves of a library, and stumbling upon an unexpected writer or subject. This type of serendipity is a happy accident, as are many of life’s most memorable experiences. How does serendipity play out as libraries move into the digital landscape, and are we losing serendipity on the web?

A recent article explores whether personalisation of the web will ultimately destroy discovery. As the content we see is personalised through the use of cookies and algorithms we begin to lose the opportunity to discover interesting but unrelated content. I balk at the idea of the web being tamed and already feel sentimental for the days of the wild digital frontier. On the flipside, I’m as time poor as the next person, and can see the benefits of being directed towards content similar to that which I’ve explored and enjoyed before. I’d much rather be directed to this content through content curation than computed algorithms.

And what of digital library collections? Can you arrange a digital library to replicate the experience of browsing the shelves? Another recent article looks at the Prelinger Library in San Francisco where the physical collection is arranged on geographic principles to simulate the experience of the library ‘as a map’. The library’s founders discuss the complementary nature of analog and digital library collections. They explain how the two formats can dovetail together to enhance the browsing and discovery experience.

These two articles raise interesting ideas about serendipity in the digital world from quite different perspectives. Let’s hope we never lose the chance to have happy accidents.

Talking content marketing with The PR Warrior

One of the most talked about marketing and communications strategies at the moment is content marketing: the creation and sharing of content to attract and retain customers, generate leads and increase revenue.

I wanted to find out more about content marketing, so I went to the source and had a chat to Trevor Young. Trevor is a leading thinker, consultant and speaker in the fields of public relations, marketing and communications.

Trevor Young aka The PR Warrior

Trevor’s blog PR Warrior has been named one of Australia’s Top 25 Business blogs by Smart Company, where he writes about leadership in communications, with an emphasis towards social media and content marketing.

JH: What do you see as the main benefits of content marketing?

TY: Content marketing, when done well, can increase awareness of your brand, reinforce a thought leadership position, help generate warm leads and build relationships with customers. The key thing is identifying what are you trying to achieve, and then skewing your efforts towards that goal.

The big benefit is that content marketing can be highly effective in attracting people to your brand by providing valuable and compelling content. This is contrary to traditional marketing wisdom where you push the message out. Content marketing is as much a mindset as anything – a willingness to connect with people and share ideas and information.

JH: How does content marketing complement other marketing tactics?

TY: It dovetails perfectly into traditional public relations. Social media and content marketing are core components of modern-day PR. Obviously, content is crucial to social media marketing. When it comes to creating content today, PR people can now widen their vision and produce it across multiple platforms, on the cheap and on the fly. And marketers, especially those in the B2B space whose role it is to generate new business leads, should be all over content marketing.

JH: If an organisation is thinking of going down the content marketing path what do they need to consider?

TY: You need to consider whether you have the right attitude and mindset. Are you comfortable with sharing stories, ideas and intellectual property? Are you happy for your employees to be publicly involved?

If you answer yes to these questions, you need to work out who will be the driving force internally. If it’s a large organisation, there might people involved from different parts of the business. Think about forming a small working group. If it’s a smaller company, chances are it will be the owner or CEO driving things, which is fine if they have the time to devote to the process.

You’re going to need to know your ‘spheres of conversation’. What direction is your content going to take? What tone is going to be used?

There’s nothing wrong with starting small and building momentum. You don’t need to do everything immediately. Build your content base over time and use social media channels and events to participate in your community and engage customers, friends and influencers.

JH: There’s a smorgasbord of choices for types and formats of content that can be used in content marketing. How do brands choose the right mix?

TY: A lot comes down to budget and resources. Ask yourself the important question: How does our audience (clients/influencers/potential customers) consume media or like to receive information? It’s wise to have a range of options. You can repurpose content across multiple mediums. For example, blog posts can have accompanying video, and regular video interviews can be turned into podcasts and syndicated via iTunes.

I’m a huge believer in solid cornerstone content such as downloadable PDF e-books. If you’ve got a lot of complex information to convey infographics are a great communication vehicle. More and more I’m loving video as a powerful way to communicate. Opt-in e-newsletters are also incredibly effective for many types of businesses, even if they’re not as sexy as other mediums.

You should produce content for your core channels and then occasionally mix it up a bit. It’s smart to be flexible too. Measure what’s working and if something is not all that effective, be prepared to ditch it. Having an online hub where you house all your content is critical, for example, a well-maintained blog or online multimedia news room.

JH: What’s the secret sauce to compelling and shareable content?

TY: If content goes ‘viral’ that’s the cream on top of your content marketing strategy. There are types of content that seem to get shared more often. Really well put-together infographics tend to get shared a lot and list-type blog posts (i.e. 5 top tips for xyz) also do well. Meaty research reports and e-books written around a powerful theme are effective. High quality content will generally resonate with the intended audience if it’s been produced with the right intent, regardless of format.

Occasionally something will come along that really surprises you. Recently I produced a simple Flipcam video of a CEO of a medium-sized company adding a bit of colour and commentary to some research presented in a media release. News Ltd. picked up the video from the website and ran it across all their online mastheads giving us mass coverage. It was a great but certainly nothing we’d planned for.

If your brand is strong and you have a solid community of advocates, enthusiasts and supporters of what it is you do, then if you create killer content, it’s more likely to be shared around, liked and retweeted because you have a fan base to do that.

JH: How does content marketing sit alongside SEO?

TY: Very closely. Lee Odden from TopRankBlog talks a lot about the ‘holy trinity’ of search, social and content. The key is to bring the three elements together for optimum effect. In an interview I read with Lee he pointed out that SEO focuses on rankings and traffic, content people think about distribution of press releases and blog posts, while the social media guys care about engagement. That presents an inherent challenge for uniting the three but the goal is to start bringing them together.

My focus is on producing the best content I can that I hope will resonate with the audience. Knowing what keywords and phrases need to be employed is fine. I’ll incorporate them but only if their inclusion adds value to the finished product. In other words, avoid over-using keywords and blanding out your content for the sake of SEO.

JH: What does the next 12 months look like for content marketing?

TY: If you talked about content marketing to people 12-18 months ago you would have probably got a blank stare. There are less blank stares today and there will be even less by the end of 2013 as content marketing gains traction in Australia. It is more or less mainstream in a business and marketing sense in the US. It’s not at that level in Australia yet, but the signs are there.

Content curation will become really important – careful and strategic curation of content and adding insights.

Video is going to get even bigger. A strong emerging theme is the humanisation of brands, that is, getting people out from closed doors and interacting with customers, and putting internal experts at the front and centre of a company’s content efforts. Video humanises a business.

Smart marketers will up the ante by producing high quality content that can be repurposed, remixed, or as Ann Handley from Marketing Profs  says: “re-imagined”. They will have content as a cornerstone of their marketing and PR efforts. Whether that means employing journalists or using an external agency, I don’t know, but it’s bound to happen.

You can follow Trevor on Twitter @trevoryoung

This post was originally featured on the SMK blog

Interrupting the stream with disruptive content

We’re all familiar with disruptive technologies and their potential to change businesses and markets. But what about disruptive content? In this post, I will explain the idea of disruptive content and propose a content hierarchy.

A disruptive technology displaces an earlier technology and upends a market and value network (Wikipedia). Disruptive technology lacks refinement, has bugs, has fringe appeal, and may not have an immediate practical application. Eventually the technology matures, it gains a mainstream audience and threatens the status quo. Recent examples of disruptive technologies include mobile phones, digital cameras and e-books (Whatis.com).

What does this have to do with content?

To have a successful content marketing strategy, the content you create or curate needs to stand out from the noise of the vast amount of content available online. To engage an audience, and build a community, your content needs to be compelling and interesting. You want people to come back for more. You need to disrupt their stream of content.

What is disruptive content?

Disruptive content cuts through noise, and jars a particular niche or way of thinking (The New York Egotist). It proposes new ideas, challenges assumptions, and critiques long-held points of view. It upends people’s thinking and/or causes a disjunction in how a sector, organisation or market functions. It can be fringe, and maybe even a bit kooky.

Examples of disruptive content

Some high-order examples that I can think of are:

WikiLeaks – leaked classified or confidential source materials on topics such as war, corruption, spying, censorship, science, government and trade.

Science journals – publication of new research, evidence or inventions that propel knowledge and understanding.

Insider trading – information that, if applied, can disrupt the proper functioning of financial markets.

While I’m not suggesting that it’s possible for all (or many) organisations to create content that is as disruptive as the examples above, I simply mention these to illustrate the idea of disruptive content. That said, these examples are quite mainstream and there are probably better examples of bleeding edge/ fringe content.

I’m working on the concept of a content hierarchy. It’s a work in progress and I’m no graphic designer, but here’s my diagram. There is a continuum of content, with the highest value (disruptive) at the top of the pyramid, and the lowest value (noise) at the bottom. As a content creator or curator, the higher your content is in the pyramid, the more value it will have to your audience/ community, and the more likely they will be to return for more.

The content hierarchy

Disruptive content: high value, unique and idea smashing content. This is the aspiration for content creators and curators. This is where true thought leadership resides. This content will get you many followers.

Exclusive content: this is content you have that no-one else has. It’s the scoop. This can be time-dependant, i.e. it can be news that you break before others pick it up. People will see you as a source of prized and privileged content and want more.

Sustainable content: this is content that evolves thinking. It adds to the debate and incrementally grows knowledge and understanding. While it’s not revolutionary like disruptive content, it is still high value and demonstrates thought leadership.

Parallel content: this is content that is similar to what other people are creating or curating. It is good quality and may have something unique in how it is presented, but your audience could find content of equal value somewhere else.

Noise: this is content that is low value and low quality that only adds to content overload for your audience.

Those are my embryonic ideas on disruptive content and the content hierarchy. I’m interested to develop these ideas and would love to hear your thoughts.

Beginner’s guide to developing a social media content strategy

You’ve decided to take the plunge into social media. Where do you start?

It’s tempting, and not disastrous, to want to get your toes wet by paddling in a few platforms. Send a few tweets, set up a Facebook profile, post some images on Instagram.

But whether you’re an organisation looking to increase your profile and revenue, or an individual wanting to build your personal brand, a content strategy will buoy your social media efforts and ensure you don’t drown. And it needn’t be too tricky or time-consuming. It’s not really that different from a traditional communications/ marketing strategy.

Why have a content strategy?
Having a plan for your content will make it easier to manage, and make it possible to measure your success in social media. Relevant, interesting and compelling content will help position you as a thought leader in your chosen subject-area, will assist you to engage and build a community around your product or service, and increase traffic to your website, social media channels, and consequently through to your organisation.

What are your goals and objectives?
To develop your content, you need to be able to articulate why are you doing it. Why are you engaging in social media? What is your intended benefit to the organisation/ yourself? Some common goals are to:

  • Increase sales/ revenue
  • Increase website hits/ SEO
  • Capture data about current and/or prospective clients
  • Enhance your reputation and raise your profile

How do you measure success?
Once you are clear on your goals and objectives, how are you going to work out if you have met these goals? What are your KPIs and how are you going to measure these? You may need to review and realign your internal systems, data capture and analysis to do this. This will probably involve working across your organisation with different business units such as HR, IT, communications, customer service etc. You might need to buy or use an analytics platform.

Who is your audience?
This will vary depending on your goals and objectives and you will probably find that you have multiple audiences. Typically, your audience will be a subset of your existing or prospective client base. But it should also include a wider community of influencers and potential advocates who can help promote your content. Who do people listen to in relation to your chosen subject areas? Who are the critics, the patrons, the experts, the authorities, the leaders, the mobilisers, the visionaries and the opinion makers?

Where do they hang out online?
There’s no point creating content for Facebook if the people you want to engage with are mostly using Google+ or LinkedIn. Once you’ve identified the audience for your content, you need to find out where they are having conversations. Some places to start looking are blogs and forums, as well as the various social networks such as Twitter, Facebook, Google+, Pinterest, LinkedIn, YouTube etc, and niche social networks. There are lots of free tools that you can use to search across social media.

What will hook them in?
Now that you have defined your audience and know where they hang out online, you need to work out what content will hook them in. How will you grab their interest and stand out amongst the overwhelming volume of content available online? A good place to start is to see what topics are trending and popular and making news for your audience. Listen to what they are talking about and take notice of the phrases they use so you can speak the same language.

Equally important is deciding what you want to talk about. This should be related to the core business (and subject knowledge) of your organisation. What are your competitors talking about? What’s your content niche?

What type and format of content will you create?
It’s ideal to have a mix of content types and formats to appeal to different people. A mix will also give you the opportunity to repackage content for different formats, which increases your content spread without much extra work. For example, you could do an interview with an expert and blog about it, publish a vodcast of the interview and capture still images. That’s three types of content from one activity.

You can experiment with a range of different formats and see what works best for you and your audience. Choose from text, podcasts, vodcasts, webinars, ebooks, games, photos, apps, widgets, infographics and other data visualization content.

The different types of activities you could run include events, news items, research reports, whitepapers, competitions, articles, interviews, seminars and stunts.

Create or curate? Both!
A great way to generate content is to curate. Content curators sift through a bunch of content on a particular topic, find the good stuff, collate it, give it some context and share it online either on their own websites/ blogs or via curation tools such as Pinterest, Scoopit or Storify. Curation is a great way to demonstrate expertise in a particular subject area. If you would like to know more about content curation see my earlier post.

Who will do it? A call to arms.
Once you’ve worked out what sort of content you want to create and curate you need to find someone to do it. It’s going to take resources aka people. The best way to make it manageable is to decentralise responsibility across the organisation. Think of them as your content army. You will need to have a content editor to coordinate the process, quality, mentoring, training and support. They will need to develop a content policy for the foot soldiers. This site has a great selection of policies from a variety of organisations.

Content delivered fresh
Another way to make your content creation and curation a manageable process is to develop a content schedule. This way you can assign responsibility for content chunks to your content army and ensure you are developing relevant, regular and fresh content to your audience. This website has content schedules as well as other useful templates for content marketing.

It’s a conversation
Don’t fall into the habit of using social media solely as an information broadcasting medium. Your aim is to engage your audience in a conversation, get them to participate in your online community, and ultimately carry out some action that benefits your organisation (buy something, donate money, tell their friends about you etc). You can do this by:

  • Telling stories with your content
  • Having an emotional hook or call to action
  • Knowing your voice
  • Being authentic, conversational and approachable in your tone
  • Having interesting, compelling content that keeps people coming back for more

If you are interested in knowing more about managing your online community, try this site.

Like? Follow? Connect? Which platform?
There’s no right answer to this question. The best approach is to go where your audience is and don’t try to do everything at once. Start with 1 or 2 platforms and build up from there. Whether you decide on Twitter, LinkedIn, Facebook, Pinterest, Google+, Instagram etc, it’s worth varying your content across platforms so people have a reason to follow/ like/ connect with you in more than one place. You could try targeting different audiences via different platforms. Or you might decide to stick to one platform and create separate accounts to segment your audience. If you’re still not sure which one to use, do some more research. Benchmark against similar organisations – what are they using? Find some best practice examples, talk to your networks, and go online and lurk for a while. Consider getting a social media dashboard to manage your accounts.

Shameless self-promotion
If you do decide to use more than one platform cross-promote across social as well as your other marketing and communications channels such as e-newsletters, email signatures, print advertising and your website. Make sure your own website is social media ready, e.g. people can easily tweet, like, and share content directly from your site.

And more shameless self-promotion
Be proactive in building your audience – they won’t come to you. There are many ways you can do this:

  • Engage with, connect and follow others
  • Invite people to connect with you
  • Share, like, retweet and comment on other people’s content

Monitor success and adjust your strategy
Earlier on, I raised the importance of knowing your goals and objectives and deciding on KPIs to measure these. Once you have set up your social presence and you are posting content, you can start measuring some basic metrics such as views, shares, likes and retweets to see which types of content are most popular, what times and days get your biggest audience when you post, and what topics prompt the most comments from your audience. Be prepared to experiment and change course if something isn’t working as well as you’d expected.

I hope this brief intro to developing a content strategy for social media has helped demystify the process and given you some practical tips to get started.

I used the following resources to help me write this post and you might find them useful too.

Good luck!

Social Media Knowledge (SMK) workshops

What makes an awesome content strategy?

44 must read resources on content marketing

Content Chemistry: The Periodic Table of Content

10 Reasons Why Your Social Media Marketing Efforts Aren’t Working—And What You Can Do About It

Send in the humans: content curation for beginners

With so much content proliferating on the web and in social media platforms, it can be hard to find good quality information. Search engines like Google can help, but they find content based on algorithms and the search results are influenced by website search engine optimisation (SEO) tactics – not necessarily a good reflection of the quality of the content.

So what’s the answer? Humans! More and more, people are looking for curated content on their topics of interest. Where better to look for good quality content on a topic than subject matter experts or people with a passion for that topic?

What is content curation?
It’s a fairly straightforward concept. I can hear the librarians out there sighing and thinking ‘I’ve been doing that for decades!’ True, if you are looking for someone particularly skilled in this sort of work, look no further than the library.

Content curators sift through a bunch of content on a particular topic, find the good stuff, collate it, give it some context and share it online either on their own websites/ blogs or via curation tools such as Pinterest, Scoopit or Storify.

Why do it?
There are a few good reasons why you/ your organisation might want to curate content.

It’s a cheap and easy way to increase your expertise in a subject matter. I wanted to learn more about content curation, so I started scanning the web on the subject matter. I found and read what I thought were the best articles/ blog posts on content curation and have collated them here (see below). I’ve added context to them by writing this blog post and now I’m sharing them with you. As a result, I’ve increased my knowledge about content curation and have a great set of references on the topic.

You can use curated content to increase your network by finding others who share your interests and connecting with them. It’s an excellent way to build an online community garnered around a shared passion, subject or cause.

It’s a great way to demonstrate expertise, or to use a buzz phrase ‘thought leadership’ on a topic. By curating content on a particular topic you are showing that you have thought about and understand the topic. Ideally, this will lead to others seeking you out for your expertise on the subject and help increase your influence.

Content curation is a great basis for content marketing. By curating content, you are populating your website/ blog and creating a product that you can reticulate as part of your social media strategy. Link to it in Twitter, post it to Facebook, share it in LinkedIn and Google+.

How do I start?
Content curation can be like getting sucked into an online vortex. You could easily disappear for days, forget to eat, and be discovered wandering the corridors in a dazed stupor, so you need to have a plan before you start.

1.    Decide on a goal for curating content – why are you doing it?
2.    Set a schedule – curate regularly, even if it’s just 1 hour a week
3.    Choose your topic – make sure it is linked to your goal/ brand
4.    Choose your sources – don’t wander aimlessly online
5.    Scan, evaluate & select the best content
6.    Read the best content in depth
7.    Think about the content and decide why it is important to your curation
8.    Annotate/ comment on/ evaluate the content to give it context for your audience
9.    Share it and engage your audience – ask for comments, contributions

Is there content curation etiquette?
Of course. Always credit your sources, just like old-fashioned referencing. Plagiarism isn’t any more acceptable online than in a university thesis. On that note, I should mention Beth Kanter here as a major source for this blog post.

Just like any other social media activity, join in the conversation. If you want others to engage with your content, you need to engage with theirs too. This is easy – comment on other people’s content curation efforts, link to them and thank them when they contribute or comment on yours.

What types of content should I curate?
You can curate any sort of content on your topic. The best approach is to mix it up and curate a variety of media such as video, text, photos, blogs, infographics, presentations etc.

Want to know more?
I’ve listed my picks of the best sources for content curation below. Read some of these for inspiration and give it a go.

Please share this post or contribute by adding your comments.

Sources

5 Tips for Great Content Curation

Gaining Authority in the Age of Digital Overload

4 Promising Curation Tools That Help Make Sense of the Web

Why Content Curation Is Here to Stay

5 Ways to Use Content Curation for Marketing and Tools to Do It

Content Curation Primer

8 Ways to Find Great Social Media Content

Are Content Curators the power behind social media influence?

The Curation-Over-Creation Trend That Fueled Pinterest’s Rapid Growth

Content curation – what is it?

The Unanticipated Benefit of Content Curation

30+ Cool Content Curation Tools for Personal & Professional Use

September Net2 Think Tank Round-up: Curating Content