Listicles, muesli bars & mansplaining

What do best books listicles, the discovery of a 25-year-old muesli bar and a Swedish hotline for mansplaining have in common? They are the topics I discussed on Radio National Drive’s ‘My Feed’ segment.

I also talked about librarians on social media, book discussions on Twitter and how I use Goodreads to inform my reading.

You can listen to the podcast of the show here.

If you would like to explore some 2016 best books listicles, here are some good ones to start with:

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My wrap on the Emerging Writers’ Festival Digital Masterclass

The Emerging Writers’ Festival Digital Masterclass was held on Friday 24th May at the City Library.

The full day workshop featured an inspiring range of speakers. The broad theme was creating digital content to support your writing and to build your profile, with a focus on blogs and social media.

The diversity of content and speakers made for an information-packed day. There was plenty to learn and take away, depending on your background and interests. The content ranged from the very practical (how to produce a video, podcast and ebook), to the more strategic (planning and goal setting).

I was impressed by the presenters’ expertise and their passion for their craft. What they all had in common was that they had a good idea, and had a go at executing it, even if they didn’t have the technical skills at first. They tried, they failed, they learned and they got better at it. They sought out advice and collaborated with others. They tapped into their community, or built a new one to support their work. They knew what they wanted to achieve, even if the path wasn’t clear. They found their niche. And the warm and fuzzy part is that they are now sharing what they learnt with others.

I love this video that Mark Welker showed us on the creative process. For me, it really summed up the overarching message I took away from the day. Don’t be scared to try new stuff. At first you won’t be so good at it, but if you keep trying and learning, you will get better at it, maybe even become great at it.

 

Here are a few of my personal highlights from each of the presenters.

Rose Powell (@rosepowell) took us through practical exercises on strategic planning, risk identification, asset mapping and goal setting for establishing a successful website/blog. The take away message from Rose’s presentation was to be strategic about what you want to achieve, make the most of your networks, have clear goals, and find your niche.

Jo Case (@jocaseau) took us through a case study of The Wheeler Centre Dailies site, with a focus on how they both generate and commission content. She included a practical exercise on pitch writing. The content model Jo presented included a wide range of different formats and sources including feature articles, curation of content from other sources, reviews, news, entertainment, events and book extracts. Her model was really useful in thinking about how to keep a website’s content dynamic, interesting, and fresh with limited resources.

Thang Ngo (@ThangNgo) is Australia’s #1 video food blogger. He talked about finding your niche, producing unique content, creating an online community, supporting others, and building your profile. Like Rose, he emphasised the importance of having clear goals.

Johannes Jakob (@jojojakob) gave us the low-down on creating podcasts, based on his experience creating the JOMAD podcast.

Mark Welker (@mwelker) from Commoner Films spoke about moving from one medium (writing) to another (video) and the parallels for story telling in both mediums. He stepped us through the video-making process and shared his tips including: capturing natural light, using a controlled camera, getting up close to your subject, and focussing on texture and detail.

Ash Davies (@PhotoGuides) from Tablo Publishing gave us a crash course on creating, marketing and distributing ebooks. He showed us a demo of his new product Bookmaker. If only every 20 year old had Ash’s creativity, initiative and drive. We would have solved the world’s problems by now.

And so, that wraps up my summary of the digital masterclass. Did you go to the workshop? What did you learn?

ANZ 23 mobile things

ANZ 23 mobile things logo

ANZ 23 mobile things logo

Social media is a powerful platform for connecting. It creates opportunities to reach outside of organisational hierarchies. It busts open geographic boundaries. Social media allows us to eavesdrop on conferences and conversations. We can share experiences with people outside our immediate network. We can listen, participate and learn. A great example of connecting and learning through social media is 23 Mobile Things, a self-directed online course focussed on learning about ‘mobile technologies that are changing the way people, society and libraries access information and communicate with each other’.

ALIA NGAC (Australian Library and Information Association New Generation Advisory Committee) and New Professionals Network NZ have teamed up to create ANZ 23 mobile things a cohort of around 500 librarians in Australia and New Zealand doing the course together. As well as participants, people have signed up as mentors and volunteers to help create and deliver the course. The course is supported by a Twitter account @anz23mthings and Facebook page ANZ 23 Mobile Things as well as a blog. The course has just started and runs from May-November 2013.

The real beauty of the concept is that it is teaching about social media by using social media. It is an immersive learning experience. The course is creating connections between participants and generating a real buzz on Twitter with the hashtag #anz23mthings. I’ve reflected before on the power of connecting via social media. This is another wonderful illustration.

You have to hand it to librarians. They know how to network.

The power of connecting via 140 characters

Image Who hasn’t used Twitter to kill time on public transport, procrastinate when there’s something more important to do, or exchange witty lines with friends. Twitter entertains, it informs and it connects. Today I was jolted, not by the latest #auspol outrage or Kochie gaffe, but by the real power of Twitter. By humanity.

I’ve been following the @HomelessInMelb account for a couple of weeks. It’s a curation rotation account, which means tweets are rotated between different guest tweeters. The most recent guest tweeter, @_JoeBrown_ has tweeted his experiences of homelessness. Sleeping in cars, trying to find accomodation, dealing with the red-tape of government agencies, and enduring the cycle of joblessness and poverty that no Australian deserves. Joe is an ex Victorian firefighter who was injured and subsequently lost his job.

He and his male partner, @BS_evens have had particular difficulty accessing temporary accommodation services because of being a gay couple. They appear to fall between the gaps of ‘need’ because they do not have drug and alcohol problems.

Today, Joe & Ben got a house in Reservoir. They tweeted the experience of trying to secure the house. They were short of money for the bond, for food, for removalists and for household items. Twitter responded. The short-fall in rent was raised, and @Mrs_KT is coordinating donations and assistance to help make their house a home.

That’s the power of Twitter. Humanity. Connection. A happy ending to a hard story.

Beginner’s guide to developing a social media content strategy

You’ve decided to take the plunge into social media. Where do you start?

It’s tempting, and not disastrous, to want to get your toes wet by paddling in a few platforms. Send a few tweets, set up a Facebook profile, post some images on Instagram.

But whether you’re an organisation looking to increase your profile and revenue, or an individual wanting to build your personal brand, a content strategy will buoy your social media efforts and ensure you don’t drown. And it needn’t be too tricky or time-consuming. It’s not really that different from a traditional communications/ marketing strategy.

Why have a content strategy?
Having a plan for your content will make it easier to manage, and make it possible to measure your success in social media. Relevant, interesting and compelling content will help position you as a thought leader in your chosen subject-area, will assist you to engage and build a community around your product or service, and increase traffic to your website, social media channels, and consequently through to your organisation.

What are your goals and objectives?
To develop your content, you need to be able to articulate why are you doing it. Why are you engaging in social media? What is your intended benefit to the organisation/ yourself? Some common goals are to:

  • Increase sales/ revenue
  • Increase website hits/ SEO
  • Capture data about current and/or prospective clients
  • Enhance your reputation and raise your profile

How do you measure success?
Once you are clear on your goals and objectives, how are you going to work out if you have met these goals? What are your KPIs and how are you going to measure these? You may need to review and realign your internal systems, data capture and analysis to do this. This will probably involve working across your organisation with different business units such as HR, IT, communications, customer service etc. You might need to buy or use an analytics platform.

Who is your audience?
This will vary depending on your goals and objectives and you will probably find that you have multiple audiences. Typically, your audience will be a subset of your existing or prospective client base. But it should also include a wider community of influencers and potential advocates who can help promote your content. Who do people listen to in relation to your chosen subject areas? Who are the critics, the patrons, the experts, the authorities, the leaders, the mobilisers, the visionaries and the opinion makers?

Where do they hang out online?
There’s no point creating content for Facebook if the people you want to engage with are mostly using Google+ or LinkedIn. Once you’ve identified the audience for your content, you need to find out where they are having conversations. Some places to start looking are blogs and forums, as well as the various social networks such as Twitter, Facebook, Google+, Pinterest, LinkedIn, YouTube etc, and niche social networks. There are lots of free tools that you can use to search across social media.

What will hook them in?
Now that you have defined your audience and know where they hang out online, you need to work out what content will hook them in. How will you grab their interest and stand out amongst the overwhelming volume of content available online? A good place to start is to see what topics are trending and popular and making news for your audience. Listen to what they are talking about and take notice of the phrases they use so you can speak the same language.

Equally important is deciding what you want to talk about. This should be related to the core business (and subject knowledge) of your organisation. What are your competitors talking about? What’s your content niche?

What type and format of content will you create?
It’s ideal to have a mix of content types and formats to appeal to different people. A mix will also give you the opportunity to repackage content for different formats, which increases your content spread without much extra work. For example, you could do an interview with an expert and blog about it, publish a vodcast of the interview and capture still images. That’s three types of content from one activity.

You can experiment with a range of different formats and see what works best for you and your audience. Choose from text, podcasts, vodcasts, webinars, ebooks, games, photos, apps, widgets, infographics and other data visualization content.

The different types of activities you could run include events, news items, research reports, whitepapers, competitions, articles, interviews, seminars and stunts.

Create or curate? Both!
A great way to generate content is to curate. Content curators sift through a bunch of content on a particular topic, find the good stuff, collate it, give it some context and share it online either on their own websites/ blogs or via curation tools such as Pinterest, Scoopit or Storify. Curation is a great way to demonstrate expertise in a particular subject area. If you would like to know more about content curation see my earlier post.

Who will do it? A call to arms.
Once you’ve worked out what sort of content you want to create and curate you need to find someone to do it. It’s going to take resources aka people. The best way to make it manageable is to decentralise responsibility across the organisation. Think of them as your content army. You will need to have a content editor to coordinate the process, quality, mentoring, training and support. They will need to develop a content policy for the foot soldiers. This site has a great selection of policies from a variety of organisations.

Content delivered fresh
Another way to make your content creation and curation a manageable process is to develop a content schedule. This way you can assign responsibility for content chunks to your content army and ensure you are developing relevant, regular and fresh content to your audience. This website has content schedules as well as other useful templates for content marketing.

It’s a conversation
Don’t fall into the habit of using social media solely as an information broadcasting medium. Your aim is to engage your audience in a conversation, get them to participate in your online community, and ultimately carry out some action that benefits your organisation (buy something, donate money, tell their friends about you etc). You can do this by:

  • Telling stories with your content
  • Having an emotional hook or call to action
  • Knowing your voice
  • Being authentic, conversational and approachable in your tone
  • Having interesting, compelling content that keeps people coming back for more

If you are interested in knowing more about managing your online community, try this site.

Like? Follow? Connect? Which platform?
There’s no right answer to this question. The best approach is to go where your audience is and don’t try to do everything at once. Start with 1 or 2 platforms and build up from there. Whether you decide on Twitter, LinkedIn, Facebook, Pinterest, Google+, Instagram etc, it’s worth varying your content across platforms so people have a reason to follow/ like/ connect with you in more than one place. You could try targeting different audiences via different platforms. Or you might decide to stick to one platform and create separate accounts to segment your audience. If you’re still not sure which one to use, do some more research. Benchmark against similar organisations – what are they using? Find some best practice examples, talk to your networks, and go online and lurk for a while. Consider getting a social media dashboard to manage your accounts.

Shameless self-promotion
If you do decide to use more than one platform cross-promote across social as well as your other marketing and communications channels such as e-newsletters, email signatures, print advertising and your website. Make sure your own website is social media ready, e.g. people can easily tweet, like, and share content directly from your site.

And more shameless self-promotion
Be proactive in building your audience – they won’t come to you. There are many ways you can do this:

  • Engage with, connect and follow others
  • Invite people to connect with you
  • Share, like, retweet and comment on other people’s content

Monitor success and adjust your strategy
Earlier on, I raised the importance of knowing your goals and objectives and deciding on KPIs to measure these. Once you have set up your social presence and you are posting content, you can start measuring some basic metrics such as views, shares, likes and retweets to see which types of content are most popular, what times and days get your biggest audience when you post, and what topics prompt the most comments from your audience. Be prepared to experiment and change course if something isn’t working as well as you’d expected.

I hope this brief intro to developing a content strategy for social media has helped demystify the process and given you some practical tips to get started.

I used the following resources to help me write this post and you might find them useful too.

Good luck!

Social Media Knowledge (SMK) workshops

What makes an awesome content strategy?

44 must read resources on content marketing

Content Chemistry: The Periodic Table of Content

10 Reasons Why Your Social Media Marketing Efforts Aren’t Working—And What You Can Do About It

On hipsters, melancholy and the digital future

Over the weekend the City of Melbourne (CoM) ran the #comconnect unconference. There were around 150 artists, techies, public servants, gamers, community leaders, thinkers, designers, researchers, urbanists and makers gathered to generate ideas, raise challenges, propose solutions, build collaborations and cultivate projects to help CoM to kick start their digital strategy planning.

It is great to see a local council getting such a high level of participation and engagement at the inception of their strategy, rather than consulting when the creative thinking is finished and a strategy document is already drafted. Think of it as uber-brainstorming.

There were up to 6 concurrent sessions running over 4 time-slots over the 2 days, introduced by ‘lighting talks’ by experts, and summed up with plenary sessions. We (the attendees) designed the agenda at the start of each of the two days, opening up the floor for ideas to emerge and develop organically. Sessions were chaired by whoever proposed the idea. Session outcomes were captured online via Google docs. This is a pretty innovative approach to planning for a local council – both the level of engagement and the format.

The agenda was a smorgasbord of digital centered topics such as: future work in the digital age, knowledge sharing for a sustainable Melbourne, the self-aware city, emerging role of government, encouraging digital incubators, open data, sharing the agenda in decision-making, future-ready content, art & technology, who’s in the hood, digital play in the city, using games for positive change, making feedback easy, social cohesion, digital public libraries, digital inclusion through policy, future of civic engagement, data visualization, and experience mapping.

My vote for the session with the best title was ‘NBN WTF?’

Notes from the sessions are online with further summary reports to come.

To get an idea of the flavour and themes of the discussions, check out the word cloud generated from the Google docs summaries.

Word Cloud from CoMConnect

With so many sessions running at once I always felt like I was missing out on some other interesting conversation happening somewhere I wasn’t, but I began to see consistent themes and parallel discussions emerging and a coming-together of ideas. The organisers did an impressive job of facilitating and synthesising.

There was an amazing amount of energy and passion in the room from a bunch of people giving up their weekend to help CoM shape the digital future. The event has generated a lot of buzz for CoM, both amongst the people there on the day, and also via social media. The hashtag #comconnect has generated over 1.3m impressions and reached an online audience of over 153 000 people.

Some of the themes that emerged for me from the unconference were the:

  • Need to support digital spaces/ communities with physical spaces and face-to-face events.
  • Importance of government not starting a raft of initiatives from scratch when there are great community projects already happening that could be supported and strengthened by government.
  • Power of citizen and government collaboration and connection to solve ‘wicked problems’.
  • Exciting possibilities of new ways of working that the digital age offers *jargon alert* – co-working, crowdfunding, crowdsourcing, microniches, gamification, data visualisation, collective action, and social enterprise & entrepreneurship.

The experience of the event mirrored the experience of the digital age itself. I made connections to new people, heard and generated new ideas to mull over and walked away feeling deluged with information.

The weekend left me with these questions:

  • How will CoM synthesise and use these crowdsourced ideas to generate a cohesive (and achievable) strategy?
  • How will CoM engage unconference attendees in further development of the ideas generated over the 2 days? And more importantly, how will they engage the broader community?
  • How will CoM cater to the digital poor and digitally illiterate in the execution of their strategy?
  • Can 150 hipsters effectively represent the diverse needs and views of CoM residents, workers and visitors?

The weekend also left me with a melancholy feeling. 150 people spent a whole weekend trying to figure out ways we could connect and communicate better with our fellow humans, with digital technology as the enabler. The overarching theme was bringing the village back to the city. In becoming urbanized, have we become so disconnected from each other that we have to deliberately construct and orchestrate our community?

I guess so…

Local government use of social media: laggers or leading-edge?

Why aren’t local councils in Australia leading the way in the use of social media to engage with their communities? Does this question keep you awake at night? Read on.

Two recent reports do an excellent job of analysing social media use in the Australian local government sector.

Australian Centre of Excellence for Local Government, Using Social Media in Local Government: 2011 Survey Report

Dialogue Consulting: Use of Social Media by Local Governments Report

Read these reports and you’ll get a picture of the current use of social media and best practice examples, as well as the perceived (but mostly unrealised) benefits of social media. These benefits include engaging with hard to reach communities, more transparent community governance, increased citizen collaboration, improved 2-way communication and information exchange, and enhanced reputation and relationship management.

The benefits seem pretty compelling for a sector whose core business is engaging with the community. You only need to have a look at the legislation governing the sector to get some pointers. Taking the Local Government Act (Victoria) as an example, you’ll see a slew of areas in the statutory objectives, role and functions of councils that could be enhanced through social media use. These include providing accessible and equitable services, transparent decision-making, fostering community cohesion, encouraging participation in civic life, and planning for and providing services and facilities for the local community.  Take accessibility as an example. A recent report by COTA Victoria showed that social media encourages social participation and reduces the isolation of older people. With an increasingly ageing population, this group is a key focus for local government. Social media could help to reach them more effectively.

According to the above reports, these significant potential benefits are being stymied by barriers such as lack of resources, lack of knowledge, and councils being risk averse. I don’t want to seem to be putting the boot into the sector, but the barriers appear surmountable to me, and are the same tired excuses you hear for any initiative not getting off the ground in any sector – a bit lame really.

To be fair, there are other sectors equally deserving of criticism for their slow uptake of social media, for example, the tertiary sector and publishing. But what sets local government apart is that they already own very visible physical spaces and infrastructure for community building and engagement. They have libraries, community health centres, council shop fronts, pedestrian malls, and public parks. They should be reinforcing these community hubs with digital real estate. It’s an incredibly powerful nexus to have both. Most companies would salivate over this level of ‘brand exposure’.

The reports above are the beginning of steps towards developing a social media index for local government. I think it’s only a matter of time until we see quality of life surveys and city livability indices including some measure of online/ social media citizen engagement to assess a city’s desirability as a place to live. Think about that and what it means to local government…

Don’t despair, there are remedies for the social media ills affecting local councils. The reports I’ve referenced suggest a number of practical and achievable steps to getting on board the social media express. I’ll leave you to explore these for yourself.

I’d like to stir the pot by adding a few of my own suggestions that are slightly more contentious.

•    Give all staff access to all social media platforms for personal and professional use. Currently only around 50% have access. Crazy! Reminds me of the days when email and internet were first around and only the librarians were allowed to have access. Yay for being a librarian.

•    Train ALL local council staff in the use of social media. Not just the communications staff, ALL staff, even the mayor and CEO. That solves your lack of knowledge barrier.

•    Decentralise social media responsibilities across the council. It’s never going to succeed if only 1 or 2 staff have responsibility. That solves your under-resourced barrier.

•    Start evaluating your social media efforts. There’s no point doing social media if you can’t measure its impact.

•    And for my most radical suggestion – reposition the communications team as a front of house service. Strategic communications and community engagement are core business to local government and should be managed as a client service, rather than a support function. Communications should sit alongside libraries in the management structure to reap the joint skills and knowledge of these two groups of staff when it comes to social media.

Food for thought… I’d love to hear your comments.

I’m attending CoM Connect – Melbourne’s Digital Strategy unconference  on the weekend. It will be fascinating to hear what comes out of this innovative event for the world’s most liveable city #comconnect

Send in the humans: content curation for beginners

With so much content proliferating on the web and in social media platforms, it can be hard to find good quality information. Search engines like Google can help, but they find content based on algorithms and the search results are influenced by website search engine optimisation (SEO) tactics – not necessarily a good reflection of the quality of the content.

So what’s the answer? Humans! More and more, people are looking for curated content on their topics of interest. Where better to look for good quality content on a topic than subject matter experts or people with a passion for that topic?

What is content curation?
It’s a fairly straightforward concept. I can hear the librarians out there sighing and thinking ‘I’ve been doing that for decades!’ True, if you are looking for someone particularly skilled in this sort of work, look no further than the library.

Content curators sift through a bunch of content on a particular topic, find the good stuff, collate it, give it some context and share it online either on their own websites/ blogs or via curation tools such as Pinterest, Scoopit or Storify.

Why do it?
There are a few good reasons why you/ your organisation might want to curate content.

It’s a cheap and easy way to increase your expertise in a subject matter. I wanted to learn more about content curation, so I started scanning the web on the subject matter. I found and read what I thought were the best articles/ blog posts on content curation and have collated them here (see below). I’ve added context to them by writing this blog post and now I’m sharing them with you. As a result, I’ve increased my knowledge about content curation and have a great set of references on the topic.

You can use curated content to increase your network by finding others who share your interests and connecting with them. It’s an excellent way to build an online community garnered around a shared passion, subject or cause.

It’s a great way to demonstrate expertise, or to use a buzz phrase ‘thought leadership’ on a topic. By curating content on a particular topic you are showing that you have thought about and understand the topic. Ideally, this will lead to others seeking you out for your expertise on the subject and help increase your influence.

Content curation is a great basis for content marketing. By curating content, you are populating your website/ blog and creating a product that you can reticulate as part of your social media strategy. Link to it in Twitter, post it to Facebook, share it in LinkedIn and Google+.

How do I start?
Content curation can be like getting sucked into an online vortex. You could easily disappear for days, forget to eat, and be discovered wandering the corridors in a dazed stupor, so you need to have a plan before you start.

1.    Decide on a goal for curating content – why are you doing it?
2.    Set a schedule – curate regularly, even if it’s just 1 hour a week
3.    Choose your topic – make sure it is linked to your goal/ brand
4.    Choose your sources – don’t wander aimlessly online
5.    Scan, evaluate & select the best content
6.    Read the best content in depth
7.    Think about the content and decide why it is important to your curation
8.    Annotate/ comment on/ evaluate the content to give it context for your audience
9.    Share it and engage your audience – ask for comments, contributions

Is there content curation etiquette?
Of course. Always credit your sources, just like old-fashioned referencing. Plagiarism isn’t any more acceptable online than in a university thesis. On that note, I should mention Beth Kanter here as a major source for this blog post.

Just like any other social media activity, join in the conversation. If you want others to engage with your content, you need to engage with theirs too. This is easy – comment on other people’s content curation efforts, link to them and thank them when they contribute or comment on yours.

What types of content should I curate?
You can curate any sort of content on your topic. The best approach is to mix it up and curate a variety of media such as video, text, photos, blogs, infographics, presentations etc.

Want to know more?
I’ve listed my picks of the best sources for content curation below. Read some of these for inspiration and give it a go.

Please share this post or contribute by adding your comments.

Sources

5 Tips for Great Content Curation

Gaining Authority in the Age of Digital Overload

4 Promising Curation Tools That Help Make Sense of the Web

Why Content Curation Is Here to Stay

5 Ways to Use Content Curation for Marketing and Tools to Do It

Content Curation Primer

8 Ways to Find Great Social Media Content

Are Content Curators the power behind social media influence?

The Curation-Over-Creation Trend That Fueled Pinterest’s Rapid Growth

Content curation – what is it?

The Unanticipated Benefit of Content Curation

30+ Cool Content Curation Tools for Personal & Professional Use

September Net2 Think Tank Round-up: Curating Content

How can publishers survive? By connecting with communities

I’m interested in the idea of creating communities, whether it is virtual or physical and a recent article by Stephen S. Power got my attention. In the article Power suggests 3 ways that book publishers can avoid extinction: publish the e-book first, create communities, and engage more with libraries.

The publishing success of Fifty Shades, which originally appeared as an e-book, supports Power’s first suggestion. Now, I know not every e-book goes on to become a blockbuster, but I’m sure we’ll see other examples in the future of mainstream publishers picking up self published e-books, editing them and turning them into viable hardcopy best sellers. In fact, a recent Guardian article details the acquisition of Author Solutions, a grassroots e-book publisher, by Pearson, the owners of Penguin Books. So publishers may as well compete head-to-head with self-publishers and publish their own titles as e-books before waiting for the long production cycle of hardcopy to hit the shelves.

Then there’s the phenomenon of blogs leaping off the screen to become real-life books, Julie & Julia probably being the best know example, which also managed to cut a film deal. These days, there are even step-by-step guides on how to blog a book and become a self-published author with a (somewhat hopeful) view to being discovered by mainstream publishers.

An online self-publishing community I’ve been watching is Wattpad. I can’t speak to the success of content from this site being picked up by mainstream publishers, but I can say it’s potential exponentially increased recently. Why? Because Booker Prize winning author Margaret Atwood has jumped on board, taking the Twittersphere along with her. A prolific tweeter, Atwood posts regular references to the site. Given she has over 330,000 followers, that’s a pretty good plug for Wattpad. She even has her own poetry competition running on the site, creating more social media buzz.

This leads to Power’s second suggestion for publishers to avoid extinction – create communities. He points out that authors are household names while publishers aren’t but says this need not be the case in the future. To his point, publishers could learn a lot from – guess who – Margaret Atwood. The author has just run a successful crowd-funding campaign to launch Fanado, a mobile app which allows artists and fans to interact and for the author to sign paper books, e-books, etc over the internet. While it’s hard to imagine a publisher having the same pulling power as a star author, they do have 2 very tangible assets – books and market/sales data. If they can’t find a way to build community by translating their sales data into customer insights in the social media space and leverage off their products, which have a high emotional connection to the consumer, then they’re not trying hard enough.

Speaking of community, this brings us to Power’s third suggestion – engaging more with public libraries. It wasn’t that long ago that pundits were heralding the death of libraries, but they are now successfully recreating themselves as community and cultural hubs, with events, exhibitions, bookshops (handy for publishers!) and cafes. Importantly, many are now also doing a great job of engaging with their communities via social media and are working towards being digital hubs. Did I mention e-books before?

Power’s tips for publishers include more library outreach, sponsorship, collection development advice, and marketing collateral. These tips are reasonable and most likely already happen to varying degrees, but they focus on the products – books. A more innovative approach for publishers would be to try to tap into the community which libraries foster – physical and digital. Books need not be central to this approach, but an author’s pulling power could be.

How about virtual book-signings, creative writing classes and readings featuring well-loved authors hosted in the library, sponsored by the publisher, and using technology like Fanado, with the opportunity for interaction and participation from the community? Or publishers as guest-bloggers/ tweeters on the library’s social media spaces, giving self-publishing advice to aspiring writers? That’s got to earn the publishers some street cred with punters.

I’m sure there are many more creative and innovative possibilities for how publishers can connect with communities, but there’s a starting point and some food for thought…